Think back to why you got into your business in the first place. Was it because ever since you were a kid you felt a connection to the thing you do now? You loved baking, or tinkering with cars, experimenting with different outfits, taking care of people, making numbers work, keeping things tidy, being around animals ~ there are a million directions our hearts and ambitions get pulled, but for a lot of us, there’s that one thing we just can’t let go of. And if you are here, it’s probably because you worked hard at making your passion into your business! But now, you need to share your business with the world, and need a little help lining that all up in a consistent way that’s true to you.
So here is a little exercise, just to get you on the right track.
List your business values!
Below are some ideas to get the juices flowing. Come up with 5 – 10 that really hold true to you. Write them down. Write them BIG. Put them where you can see them for a daily reminder, for yourself and for those who work with you. These are what you should refer to again and again with all of your marketing, AND in your interactions with customers/clients.
Hold true to your values!
Accessibility
Accountability
Accuracy
Balance
Beauty
Care
Cleanliness
Commitment
Community
Competitive
Consistency
Customer Satisfaction
Diligence
Discipline
Diversity
Drive
Efficiency
Empathy
Empowerment
Ethics
Fun
Humility
Improvement
Inclusion
Innovation
Integrity
Learning
Loyalty
Ownership
Perseverance
Professionalism
Quality
Reliability
Respect
Safety
Simplicity
Stewardship
Team Work
Transparency
Trust
Value
Shaping the vision of your company, they will be referenced when making business decisons, when hiring new team members, and they are what will grow to be come to a customer’s mind when they think of your business.